Dell Boomi Engages Long-Tail Customers with a Human Touch
Dell Boomi was growing faster than they could keep up. Once accustomed to personally onboarding every customer, they quickly realized that this was not a scalable process as their lowest tier of customers was doubling in size every year. They needed a way to automate the onboarding experience without losing the connection created by a 1:1 relationship. In this case study, you’ll learn how Dell Boomi leveraged Gainsight to:
- Improve efficiency with an automated onboarding program
- Raise retention by monitoring customer engagement with emails and proactively addressing at-risk customers
- Maintain a human component in communications through customizable templates
- Standardize processes with prescriptive plans